About Phil

I'm a UK-based web engineer who specialises in performance, Core Web Vitals and technical SEO.

Now I work directly with businesses who want their websites to feel fast, rank well, and convert better – without needing a huge in-house team.

I'm technical enough to talk code with your developers, and practical enough to keep everything grounded in business outcomes and plain English.

Background

Over the last few years I've:

Worked on high-traffic consumer sites with demanding performance targets
Led web performance initiatives across product teams
Helped marketing and engineering work together instead of talking past each other

Working with clients across the UK and internationally.

Regular check-ins and updates in plain English.

I'll tell you what will and won't move the needle.

Not a generic SEO agency – I focus specifically on Web Vitals and performance, not "everything SEO".

I've actually built and optimised large scale production sites, not just written reports about them.

Recommendations are concrete, scoped, and written in language devs can actually implement.

Performance work tied directly to SEO visibility, conversions and revenue, not just pretty graphs.

Send me your domain and I'll record a short video walking through your Core Web Vitals and biggest opportunities for improvement.